How to Choose the Perfect Towel

Absorb this: The perfect towel is both functional and fashionable, but with so many different materials, weights, colors, and sizes to choose from—not to mention the different yarns and blends—finding your go-to towel may be overwhelming. But don’t throw in the towel (so to speak)—our Towel Buying Guide will show you how to choose the best towels. Whether you choose Turkish or Egyptian cotton, organic or Supima® cotton, Micro Cotton® or TENCEL™ Lyocell— you can wrap yourself in comfort after every shower and bath.

Thick, lush, and absorbent, lightweight and quick drying, ultra-fluffy and soft, easy on the environment—whatever your preference we have a towel that fits. When it comes to choosing the perfect towels, consider what you intend to use them for. Will these be everyday towels or more for decorative use? Are you looking for a towel to take to the beach or pool? In general, a towel that is denser with a bit of weight to it will be more durable and very absorbent, while a lightweight towel with a velvety texture will be soft and dry faster. However, all our towels are durable, super absorbent and will dry you off quickly.

When it comes to colorful towels, we’ve got you covered. Nobody has a better towel color selection than The Company Store. Our best-selling Company Cotton™ Towels come in a rainbow of vibrant and neutral colors. Play with some bold and bright patterns to give your bathroom a pop of color. Our collection lets you change the look seasonally or when the mood strikes you. We have a large assortment of pattern towels that coordinate with our solid color selections.