The LaCrosse™ Legacy of Comfort

Nestled in the heart of Wisconsin, a story of warmth and comfort began over a century ago. In 1911, Scandinavian immigrants brought their traditional down bedding expertise to LaCrosse, Wisconsin, establishing the LaCrosse Garment Manufacturing Company. Their mission? To combat the frigid winters with exceptional down comforters and featherbeds, crafted with the utmost quality and care.  

This legacy lives on today as LaCrosse™, The Company Store's flagship brand. Each piece embodies the foundational values of quality, craftsmanship, and versatility, passed down through generations.