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LoftAIRE™ Down Alternative Pillow LoftAIRE™ Down Alternative Pillow - Soft, Standard,White
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Down Alternative Pillows for Hypoallergenic Comfort

Our premium down alternative pillows are made to mimic the luxurious loft and softness of down, perfect for those with allergies or sensitivities. Find the density that works for your sleep style: stomach sleepers often prefer a soft pillow, medium tends to satisfy back sleepers, and firm densities provide support for side sleepers.

Our down alternative pillows are packed with a lofty synthetic fill, including PrimaLoft® or LoftAIRE­­­™, or feature supportive memory foam or gel-infused inserts. The fill is then encased in a silky, soft shell. These down alternative options offer the sumptuous loft or support of true goose down. Rest more comfortably, every night, with your head on a supportive down alternative pillow. Explore our Pillow Guide for help choosing the pillow that's just right for you.

Down Alternative Pillows Q&A

What is down alternative in a pillow?

A lofty, synthetic fiber fill, memory foam, or gel-infused insert may be used inside a down alternative pillow—these down-free options are just as comfortable and supportive as down.

Are down alternative pillows worth it?

Yes, a down alternative pillows is worth it. Whether made with a synthetic fiber fill, memory foam, or a gel-infused insert, our down alternative pillows are just as soft and supportive as our down options.

How long do down alternative pillows last?

Experts recommend replacing down alternative bed pillows every one to two years. If you find that you need to constantly fluff your pillow for it to provide adequate support, it may be time to get a new one.