Guide to Choosing the Best Beach Towel

This comprehensive guide explores everything you need to know about choosing beach towels, from the best materials and styles to tips for keeping towels in top shape. A beach towel is for more than oceanfront adventures alone: Whether you choose plush cotton terry or a lightweight flat weave material, the right beach towel will take you from the sea to the pool to the lake, and back again. Use these tips to help you select the best beach towel for you. 

Things to Consider When Choosing Beach Towels

When buying beach towels, selecting a color or pattern that suits you is important—but first, consider material, construction style, and towel size. Here, we share the best material for beach towels (hint: it’s a favorite for bedding and bath linens, too) and examine the differences between classic cotton terry and flat weave Turkish towel styles. 

What Material Is Best for a Beach Towel?

While microfiber towels are gaining popularity, 100% cotton still reigns supreme as the best beach towel material: The natural fibers are strong and durable enough to withstand heavy use summer after summer—and cotton is incredibly soft and gentle on the skin. Cotton is also ultra-absorbent and soaks up any lingering moisture after a swim. Further, colorfast natural cotton holds dye well and resists fading, so the bold hues and vibrant patterns commonly found on beach towels will last seasons to come. 

comparison of Hammam and Terry Beach Towels

Hammam Versus Terry Towels

Cotton beach towels come in classic terry and flat weave hammam (or Turkish) styles. The difference is in the construction: Like traditional bath towels, terry cloth beach towels have a looped surface that makes them soft, cozy, and ultra-absorbent. In contrast, hammam-style or flat weave towels have a flat surface and reverse to an ultra-fine terry, so they’re lighter and thinner. Both are beloved options for beach towels, and fans on either side stand by their preference. Let's see how they compare: 

  • Absorbency: Any cotton towel is naturally absorbent, so both types tick this box. However, terry cloth’s looped construction creates a larger surface area that soaks up more water, faster, making it the clear winner in this category. 
  • Dry Time: Terry towels absorb more moisture, so they also take a long time to dry—so choose a flat-weave towel if dry time is a priority. For a thick towel with a shorter dry time, look for a GSM (grams per square meter) between 300 and 350. 
  • Sand: A hammam-style towel’s flat weave is less likely to trap sand and track it inside your bag, car, or home, so it’s a great choice for a sandy beach. Thicker terry loops are more likely to hold on to grains of sand, so a terry beach towel may be better suited for poolside adventures. 
  • Size: At 39 inches by 60 inches, our terry beach towels are 2 inches longer than our flat-weave options, but both are slightly larger than a standard bath towel—and plenty big for lounging or wrapping up. Thinner hammam-style towels fold or roll to take up less storage and bag space, making them a great option for travel. 
  • Style: Flat-weave towels traditionally feature subtle bands of heathered hues such as gray, navy, black, or coral, while beach towels are known for colorful stripes, vibrant patterns, and on-theme designs. Choose the style that best reflects your waterside personality. 

Should Beach Towels Be Thick or Thin?

The best beach towels strike a balance between thick and thin: They should be thick enough to absorb water and provide comfort, but not so thick that they take too long to dry. We recommend beach towels with a GSM (grams per square meter) between 300 and 500 for the perfect balance of absorbency, softness, and weight. 

image of striped beach towel on red chaise lounge

What Is the Best Beach Towel?

Flat weave and traditional towels both have benefits, but when it comes down to it, the best beach towel depends on where and how you’ll use it. Here are our expert recommendations for beach towels for a variety of applications: 

  • Best Beach Towel for Kids: Although they’re designed for the bath, our hooded kids’ towels are versatile enough for pool time or beach days, too. Whimsical characters and bold colors speak to children’s playful personalities and make summertime adventures more fun. 
  • Best Beach Towel for Sandy Shores: A flat weave hammam-style towel is less likely to get or stay sandy, making it our favorite option for lounging by the sea. 
  • Best Beach Towel for the Pool: Trapped sand isn’t a concern when you’re sitting poolside, where we prefer the extra absorbency and soft, cushy surface of a classic terry beach towel. 
  • Best Beach Towel for Families: Because it’s easier to pack multiple flat weave towels in a single pool or beach bag, we recommend grabbing one of this type for each family member. 
  • Best Beach Towel for Swimming: Ultra-absorbent cotton terry towels are ideal for drying off after a long swim, but if your bags offer limited space, a hammam-style towel might be a better option. The verdict? Choose your priority—cushy absorbency or space-saving efficiency—and let that dictate your towel decision. 
  • Best Beach Towel for Boating: Hammam-style towels dry quickly, making them great for boating—especially if you plan to be in and out of the water throughout the day. Just drape them over a cushion or boat railing to dry off when not in use. 
  • Best Beach Towel for Travel: Lightweight construction and superior packability make a hammam-style towel the best option for prepping for the whole family or packing for a solo trip to a tropical locale. 
  • Best Beach Towel for Dogs: Keep your favorite beach towels safe from excessive wear and tear, pet hair, or odors and choose a wearable dog towel for pets who join you in the water. 

Beach Towel Care Tips

You can launder both hammam-style and terry beach towels following the same instructions for washing bath towels—but extra care may be necessary. Follow these dos and don’ts for taking care of beach towels for the best results and best longevity: 

1. Don’t wash them right away. Instead, let beach towels dry completely, then shake them out vigorously—ideally outside, to prevent sand from covering your floors. Sand that gets trapped in the fabric can cause unnecessary wear and tear on the towel’s fibers and may damage your washing machine. 

Image of yellow floral towel

2. Avoid fabric softeners. The soft, cushy feel of a beach towel is part of its appeal, but don’t turn to fabric softeners to keep them that way—the chemicals in fabric softeners can actually damage the fibers, stiffening them and causing breakage over time.  

3. Dry beach towels on low heat. High temperatures and agitation in the dryer can damage a towel’s fibers and cause the terry loops to break over time. Instead, use a low-heat dryer setting or hang them outdoors to air-dry. 

4. Wash beach towels frequently. As with bath towels, it’s best to wash beach towels every 2 to 3 uses to prevent bacteria growth—or more often to account for spills, sunscreen stains, or other accidents that make them exceptionally dirty. 

Beach towels are exposed to chlorine, salt, sand, sun, and other harsh conditions, and therefore will not last as long as other home linens, even if you take care of them properly. Even the highest quality cotton beach towels should be replaced every 2 to 3 years, depending on how frequently they’re used. For more tips and advice on towels and bath linens, explore our other Guides